Shooting video for fun has been a commonplace global pastime for years. Even back in the 80s there was ‘Candid Camera’, and a host of video clip shows on TV. The clips shown on TV like UK’s ‘People do the Funniest things’ are no more than 1 minute in length. Soon, broadband speeds allowed for the hosting and transmission of these clips on the web. No advertising costs, just a web site with a video clip embedded.”

Read this article from Screenwriting Basics.

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Most exciting is the process; from selecting the story to post production and launch, the Massify community was involved in making decisions every step of the way.

Massify, a young startup out of New York, was conceived by Kenneth Woo and Brett Icahn [yes, the son of Carl Icahn] as a network for filmmakers to connect and collaborate.

Earlier this year, Icahn told the New York Times: “Online networks should apply a democratic process to the creation of content, not just the distribution of it.” Read rest of article here.