“The other day I wrote about The 9 things you need to do if you really want to be a film maker. The very last item, Making a Bad Ass Trailer, may be most important item on the list.  In fact, despite my continuing mantra of finish the film that I keep harping on, making a bad ass trailer may actually be more important than finishing the film itself.  The reason I say this is I’ve had friends get work, or offers of investment purely off of a really awesome trailer for films that were not yet even finished.”

Read this article from Cinema Advanced.