This article was written by Luci Temple.

“A question that keeps coming up is how do we build audience for our indie films and content. Without the huge marketing budgets of Hollywood films, so few people get to hear about our indie films much less see them. Today I’m going to take you through it, with some free online tools to help, step by step.”

Read the rest of this article from Yet Another Struggling Writer.

“I spent some time at the American Film Market this week wearing my badge with my name and company on it. Most of the time when people read it, they said “oh, you’re a publicist” and I thought, “no, that’s not what I am. Why do they think that?” I guess a publicist is most often associated with films after they are made, but I do not really think of myself this way.

I use publicity as one element of a marketing plan. So, it is more accurate to say that I am a marketer who uses publicity, among other tools, to build awareness of a film, gather an audience and ultimately make money for the filmmaker and their investors. I do these activities before, during and after the production process. What’s the difference between marketing and publicity? I mean all of it is promoting a film, right?”

Read this article from Sheri Candler.

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry
by Peter D. Marshall

“Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.”

Read this article from Advertising Age.

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry
by Peter D. Marshall

“A while back I wrote a little post about a movie that I would never see, and plenty of folks lined up to tell me that it was impossible to make a decision about a movie through word of mouth or what I had read on the Internet.

Of course, I disagreed, because frankly how else can I make a decision about where to spend my hard earned time and money? But if I had to blame anyone for keeping me away from the movie theater that day, I’m going to have to blame the Internet.”

Read this article from Cinematical.

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry
by Peter D. Marshall

“It’s becoming as cliche as the hero who gets the girl in the end, but as the digital-advertising landscape evolves, patterns that worked well in traditional media may not be as optimal in the digital arena. This holds especially true for movie advertisers.

Traditionally, for TV ad buys, movie studios have appointed Thursday as the big day to promote upcoming or now-playing films. This seems to make sense: A big Thursday effort can help launch a weekend box-office bonanza. So it came to pass that this became the tried-and-true method for movie ad campaigns.

As an in-stream online-video-advertising company with an appetite for better understanding consumer behavior, we conducted an experiment last month to find out which days and times people were watching and engaging with online video across different categories. As you can probably guess, it’s a trend we found within the movie category that has taken us by surprise.”

Read this article from Ad Age.

“If 2009 is remembered for anything in American cinema, it might be as the year grown-ups and Hollywood finally agreed to call it quits.

This is the year when such slick, star-driven, adult-oriented movies as “State of Play,” “Duplicity,” “The International” and “The Taking of Pelham 1 2 3″ underperformed at the box office. And when talking-toy movies like “Transformers: Revenge of the Fallen” and “G.I. Joe” raked in millions.”

Read this article from The Washington Post.

This article is from Movie Marketing Madness.

“Facebook has given movie – and music, but let’s stay on topic – a pretty nice present. The social network has debuted Film on Facebook application that allows for the creation of promotional pages that can more easily feature and distribute content. The new Flash-enabled application comes as Facebook has appointed someone in-house to explore more entertainment industry marketing opportunities.” Read article.

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