Filmmaking Articles and Advice from Film Consultant Peter D. Marshall
Posted in marketing on May 27th, 2010
This article was written by Luci Temple. “A question that keeps coming up is how do we build audience for our indie films and content. Without the huge marketing budgets of Hollywood films, so few people get to hear about our indie films much less see them. Today I’m going to take you through it, [...]
Posted in Personal Observations, marketing, publicity on Dec 8th, 2009
“I spent some time at the American Film Market this week wearing my badge with my name and company on it. Most of the time when people read it, they said “oh, you’re a publicist” and I thought, “no, that’s not what I am. Why do they think that?” I guess a publicist is most often [...]
Posted in Social Media on Nov 23rd, 2009
“Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.” Read this article from Advertising Age. The Ten Commandments of Filmmaking [...]
Posted in Internet Marketing Tips on Oct 15th, 2009
“A while back I wrote a little post about a movie that I would never see, and plenty of folks lined up to tell me that it was impossible to make a decision about a movie through word of mouth or what I had read on the Internet. Of course, I disagreed, because frankly how [...]
Posted in Social Media on Sep 13th, 2009
“It’s becoming as cliche as the hero who gets the girl in the end, but as the digital-advertising landscape evolves, patterns that worked well in traditional media may not be as optimal in the digital arena. This holds especially true for movie advertisers. Traditionally, for TV ad buys, movie studios have appointed Thursday as the [...]
Posted in Movie News on Sep 2nd, 2009
“If 2009 is remembered for anything in American cinema, it might be as the year grown-ups and Hollywood finally agreed to call it quits. This is the year when such slick, star-driven, adult-oriented movies as “State of Play,” “Duplicity,” “The International” and “The Taking of Pelham 1 2 3″ underperformed at the box office. And [...]
Posted in Producing on Mar 9th, 2009
This article is from Movie Marketing Madness. “Facebook has given movie – and music, but let’s stay on topic – a pretty nice present. The social network has debuted Film on Facebook application that allows for the creation of promotional pages that can more easily feature and distribute content. The new Flash-enabled application comes as [...]
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