Want to know more about corporate videos? Thomas Clifford is the guy to talk to.

Here is the last of a four part series Thomas wrote about why he call’s the people he talks to in his videos, “heroes.” The Hero’s Journey Pt.4:Telling Your Hero’s Story

The conversation ends. The camera stops. The lights cool.

You feel good. You caught it: a real candid conversation from an employee, a customer or senior management.

Here’s the thing

There’s a pretty good chance your head is swimming from everything that was discussed.

So how do you distill the essence of someone’s video conversation?

How do you make sense of everything that was said? How can you tell your hero’s story so it flows naturally?

This is the last part of the journey, the “return.” Your hero’s story and message will flow easily if you prepared and covered the first two stages of the journey, the “separation” and the “initiation.”

Let’s explore the third part of the “hero’s journey,” the “return.” Read rest of article here.

Want to know more about corporate videos? Thomas Clifford is the guy to talk to.

Here is the third of a four part series Thomas wrote about why he call’s the people he talks to in his videos, “heroes.” The Hero’s Journey Pt.3: Capturing the Corporate Video Interview.

The crew is ready. Your interviewee, or hero, is ready. You’re ready.

Now, the second part of the “hero’s journey,” the “initiation,” is about to begin.

Of course, this initiation is not a series of tests in the classical sense of the “hero’s journey.” Think of the “initiation” as a conversation; simply a series of explorations into someone’s point of view.

We started off this series talking about the hero’s journey as a metaphor for video storytelling.

The next post shared the steps to prepare for the video interview, or the first stage of the hero’s journey; the “separation.”

• Step 1. Be a story steward
• Step 2. The story is in your answers
• Step 3. Keep the questions to yourself

This post will focus on the second stage of the hero’s journey, the initiation, and the three components to successfully capture your hero’s story on-camera. Read rest of article here.

Want to know more about corporate videos? Thomas Clifford is the guy to talk to.

Here is the second of a four part series Thomas wrote about why he call’s the people he talks to in his videos, “heroes.”The Hero’s Journey Pt.2: Preparing the Video Interview

“C’mon. How hard is it, really, to ask a few questions to someone when the camera is rolling?”

Asking questions is easy.

Asking the right questions is the hard part

Your audience is begging to hear something special from your interview. Ask the wrong questions and you will not only disappoint an audience but your message has a good chance of being tuned out.

The previous post introduced the concept of employees as being “heroes” in their company video. Indeed, an employee appearing on-camera goes through the classic three part “hero’s journey:” separation, initiation and return. Read rest of article here.