Filmmaking Articles and Advice from Film Consultant Peter D. Marshall
Posted in Social Media on Aug 31st, 2010
This article was written by Jaskiran Kapoor. “When filmmaker Onirban sat down to sort out his finances for his latest film I Am, he realised he was falling short of money. It was a bold film and not many producers were eager to invest. “That’s when I put up my film’s post on Facebook, and [...]
Posted in Social Media on Jul 31st, 2010
This article was written for ABC News. “Twitter king Ashton Kutcher says there is room for both feature films and new media to co-exist in the entertainment landscape.” Read the rest of this article from ABC News.
Posted in Social Media on Jul 15th, 2010
This article was written by Tanya Relf. “With the continuing growth of user generated content, crowd sourcing, social commerce and social networks for entertainment the major entertainment markets have suffered a steady fall in influence and share of wallet over the last 5 years. As consumers of film and game become more digitally sophisticated the [...]
Posted in Social Media on Jul 11th, 2010
This article was written by Tom Smith. “On Friday 13th, sometime before 9PM, Graham Linehan had had a great idea he called Bad Movie Club. I heard about it from Phil Jupitus’ twitterings. I’d hastily followed him before I realised it was THE Phil Jupitus, dur! The idea was brilliant-ish and was for everyone to get [...]
Posted in Social Media on Apr 3rd, 2010
This article was written by Balázs Lóth. “If you guys ever heard the word ‘crowdfunding’, or have already understood the techniques of using your fanclub to build up your films, please, don’t read on. But if you are among the majority of filmmakers and filmbuffs who have never heard of the terrific opportunities provided by [...]
Posted in Social Media on Feb 19th, 2010
This article was written by Patty Fantasia. “Being fairly new to the filmmaking scene and living in Las Vegas, as opposed to L.A. or New York, I must say that I find social media to be an effective and inexpensive networking tool. I launched Filmmakers Notebook in July and with the exception of conferences and seminars [...]
Posted in Social Media on Nov 23rd, 2009
“Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.” Read this article from Advertising Age. The Ten Commandments of Filmmaking [...]
Posted in Social Media on Oct 13th, 2009
“As the news media focused on Jay Leno’s relocation into a regular five night a week prime time spot, the veteran Tonight Show host expressed growing confusion about the state of his medium. He told The Los Angeles Times, “I don’t know what TV is anymore.” Well, if Leno doesn’t know what TV is, who [...]
Posted in Social Media on Sep 14th, 2009
“Global TV is using a powerful combination of off-air, on-air and interactive social media elements to promote its fall prgramming season. The network’s integrated marketing campaign includes streaming of Global programming 24/7 at www.GlobalTV.com, where viewers are invited to engage in ‘Facebook Connect’ features and to post live comments on their personal Facebook page while they watch [...]
Posted in Social Media on Sep 13th, 2009
“It’s becoming as cliche as the hero who gets the girl in the end, but as the digital-advertising landscape evolves, patterns that worked well in traditional media may not be as optimal in the digital arena. This holds especially true for movie advertisers. Traditionally, for TV ad buys, movie studios have appointed Thursday as the [...]
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