Filmmaking Articles and Advice from Film Consultant Peter D. Marshall
Posted in Social Media on Feb 19th, 2010
This article was written by Patty Fantasia.
“Being fairly new to the filmmaking scene and living in Las Vegas, as opposed to L.A. or New York, I must say that I find social media to be an effective and inexpensive networking tool. I launched Filmmakers Notebook in July and with the exception of conferences and seminars I attended [...]
Posted in Social Media on Nov 23rd, 2009
“Can the so-called Twitter effect boost a movie’s box-office performance faster than any traditional form of word-of-mouth? Not yet, say many top movie marketers and researchers, but the social networking platform’s impact on a studio’s media mix and campaign management has already taken shape.”
Read this article from Advertising Age.
The Ten Commandments of Filmmaking [...]
Posted in Social Media on Oct 13th, 2009
“As the news media focused on Jay Leno’s relocation into a regular five night a week prime time spot, the veteran Tonight Show host expressed growing confusion about the state of his medium. He told The Los Angeles Times, “I don’t know what TV is anymore.”
Well, if Leno doesn’t know what TV is, who does?
He’s [...]
Posted in Social Media on Sep 14th, 2009
“Global TV is using a powerful combination of off-air, on-air and interactive social media elements to promote its fall prgramming season.
The network’s integrated marketing campaign includes streaming of Global programming 24/7 at www.GlobalTV.com, where viewers are invited to engage in ‘Facebook Connect’ features and to post live comments on their personal Facebook page while they watch select [...]
Posted in Social Media on Sep 13th, 2009
“It’s becoming as cliche as the hero who gets the girl in the end, but as the digital-advertising landscape evolves, patterns that worked well in traditional media may not be as optimal in the digital arena. This holds especially true for movie advertisers.
Traditionally, for TV ad buys, movie studios have appointed Thursday as the big [...]
Posted in Social Media on Aug 31st, 2009
“We’re on Twitter, are you? While it’s still catching up to more established social networking tools like Facebook and MySpace, it really does seem like nowadays everybody is twittering. But why?
The Basic Run-Down
Twitter asks us the question “What are you doing?” There is no profile to load up with favorite books and movies and no web page [...]
Posted in Social Media on Jul 5th, 2009
“There’s a couple ways of thinking about Twitter. One is that it’s a waste of time, a bunch of people writing about what they ate for breakfast. Yes, there’s some of that.
But you can also use the service to monitor news and network for jobs.I use Twitter as a sort of link blog. As a [...]
Posted in Social Media on May 22nd, 2009
“Some time over the past two months, in between posting over two thousand 140-character reports, replies, photos and live-streaming videos to his 11,000-strong Twitter tribe, Robert Luketic has been directing a Hollywood blockbuster.
But Five Killers appears to be the very first major film production whose shooting schedule has been documented in real time using social [...]
Posted in Social Media on May 14th, 2009
Read this article from DIY Distribution.
“Twitter is the most powerful, bang-for-the-buck tool available to filmmakers, period. In fact it’s the most powerful tool for marketing anything that I’ve seen in years. If you’re not using it to promote your film and your career, you are leaving money, power and fame on the table! No joke.
If [...]
Posted in Social Media on Feb 28th, 2009
If you live in Vancouver, come join me at the WIFF New Media Day on March 4 – a full day of panels, applications, interactive exhibits and networking that will inspire and engage those who want to tell stories in a more interactive space.
Think Outside the Box Office is about connecting filmmakers with audiences and it is the ultimate guide to film distribution & movie marketing for the digital age.
