by Ronald Thompson.

Today everyone is in a mad rush. When we are viewing material and video productions for business purposes, we are deterred very quickly. Viewing a corporate film from your perfume or watch manufacturer appears to grab our attention more as these are goods that causes us to be feel better about ourselves – we have always time for things about us! However when it comes down to business applications we are in a mad rush.

Read the rest of this article from Ronald Thompson.

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This short corporate film, made in 1964, expresses the frustration of an industrial film producer who must deal with the indecisive nature of his corporate client. Watch this film to see how it applies to any filmmaker who makes movies today! http://www.archive.org/details/ViciousC1964

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Want to know more about corporate videos? Thomas Clifford is the guy to talk to.

Here is the last of a four part series Thomas wrote about why he call’s the people he talks to in his videos, “heroes.” The Hero’s Journey Pt.4:Telling Your Hero’s Story

The conversation ends. The camera stops. The lights cool.

You feel good. You caught it: a real candid conversation from an employee, a customer or senior management.

Here’s the thing

There’s a pretty good chance your head is swimming from everything that was discussed.

So how do you distill the essence of someone’s video conversation?

How do you make sense of everything that was said? How can you tell your hero’s story so it flows naturally?

This is the last part of the journey, the “return.” Your hero’s story and message will flow easily if you prepared and covered the first two stages of the journey, the “separation” and the “initiation.”

Let’s explore the third part of the “hero’s journey,” the “return.” Read rest of article here.

Want to know more about corporate videos? Thomas Clifford is the guy to talk to.

Here is the third of a four part series Thomas wrote about why he call’s the people he talks to in his videos, “heroes.” The Hero’s Journey Pt.3: Capturing the Corporate Video Interview.

The crew is ready. Your interviewee, or hero, is ready. You’re ready.

Now, the second part of the “hero’s journey,” the “initiation,” is about to begin.

Of course, this initiation is not a series of tests in the classical sense of the “hero’s journey.” Think of the “initiation” as a conversation; simply a series of explorations into someone’s point of view.

We started off this series talking about the hero’s journey as a metaphor for video storytelling.

The next post shared the steps to prepare for the video interview, or the first stage of the hero’s journey; the “separation.”

• Step 1. Be a story steward
• Step 2. The story is in your answers
• Step 3. Keep the questions to yourself

This post will focus on the second stage of the hero’s journey, the initiation, and the three components to successfully capture your hero’s story on-camera. Read rest of article here.

Want to know more about corporate videos? Thomas Clifford is the guy to talk to.

Here is the second of a four part series Thomas wrote about why he call’s the people he talks to in his videos, “heroes.”The Hero’s Journey Pt.2: Preparing the Video Interview

“C’mon. How hard is it, really, to ask a few questions to someone when the camera is rolling?”

Asking questions is easy.

Asking the right questions is the hard part

Your audience is begging to hear something special from your interview. Ask the wrong questions and you will not only disappoint an audience but your message has a good chance of being tuned out.

The previous post introduced the concept of employees as being “heroes” in their company video. Indeed, an employee appearing on-camera goes through the classic three part “hero’s journey:” separation, initiation and return. Read rest of article here.

Want to know more about corporate videos? Thomas Clifford is the guy to talk to.

Here is the first of a four part series Thomas wrote about why he call’s the people he talks to in his videos, “heroes.” The Hero’s Journey Pt.1: Corporate Video Storytelling

“Whoa! Those are some lights!”

9 out of 10 times that’s what the “hero,” or the person being filmed on video, will say when they walk on to the set for an interview.

A feeling of excitement is in the air. Something fun, adventurous and different is about to happen.

Have you ever been interviewed on-camera?

If you haven’t, one thing’s for sure. It’s definitely not your typical day in the office.

Imagine. You’re an employee. You have a particular point of view. You’re passionate. You have a story to tell. And you’ve been asked if you’d like to be in your company video. You jump at the chance!

Tape is rolling. You’re having a lengthy conversation while bright lights surround you. Crew members are watching closely. You’re not sure what questions are coming next. You’re editing your thoughts making sure you say the “right” thing. How do you think you’d be feeling? A bit nervous? You bet! Read rest of article here.