Why Hollywood Can’t Ignore Digital Distribution

by Peter D. Marshall

by Sahil Patel.


Ignore, for a second, about how more and more producers are creating content for digital platforms. Hollywood studios and networks — those still generating most of their revenue from traditional films and TV shows — are also increasingly adapting to digital, because they have to.

If you need just one statistic to explain why, how’s this: Revenues from US subscription VOD streaming services like Netflix and Amazon topped $1.9 billion in the first half of 2014, representing a 26.17% increase from the previous year. Revenues from electronic sell-through services like iTunes totaled $671 million, growing 36.84% since 2013.

Read the rest of this article from Video Ink.

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