Filmmakers: How to Generate A Sticky Story Your Audience Will Love

by Peter D. Marshall

by Carole Lee Dean.

Whats Your Story Blackboard

What do you think is the most important element of your pitch?

After listening to thousands of pitches I can tell you that a “sticky story,” not just a story, but one I can easily remember. When you pitch someone it’s an opportunity to spread the word about your film to all their friends, right?

Yes, but only if they can remember it. “Made to Stick” by Chip and Dan Heath says that “too often you are cursed with too much knowledge.” Bringing that wealth of info into a simple sticky story is the key to the perfect pitch.

Read the rest of this post from Filmmaking Stuff.

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