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Vimeo Launches Marketing Program to Help Crowdfunded Filmmakers

by Samantha Murphy Kelly.

Filmmakers who turn to crowdfunding sites such as Kickstarter and Indiegogo typically use campaign money for shooting and production. But getting a movie made is only one part of the filmmaking process: It still needs to be marketed.

Video-sharing platform Vimeo, which gets 149 million unique visitors a month, is offering $500,000 to crowdfunded filmmakers in need of marketing help. Selected filmmakers will receive assistance with website creation, targeted online campaigns and social-media initiatives. In exchange, the content will be hosted on the company’s Vimeo On Demand site.

Vimeo announced the news this week at this year’s Sundance Film Festival in Park City, Utah.

“This program is for creators who don’t already have a large fan community at their disposal,” Greg Clayman, general manager of Vimeo’s Audience Network, told Mashable. “Driving awareness is a key component in broadening a film’s exposure to grow audiences and in turn, sales for filmmakers.”

Read the rest of this article from Mashable.

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