from The Economist.
Three decades on, following such big-budget turkeys as “The Lone Ranger” (pictured), the situation in Hollywood is much the same. Only more so. These days the studios assume that to get people into the cinemas, films must be splashier, so production budgets can run in excess of $300m and cost an additional $100m-150m to market. When Disney’s “Johnny Carter”, an adventure flick, bombed last year, the entertainment giant suffered a $160m write-off. Its studio boss, Rich Ross, was told: so long, and let’s do lunch some time.
Read the rest of this article from The Economist.
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