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New Hollywood: How a Thriving International Market Has Changed American Filmmaking

by V Renée.

For the past several years, we’ve been noticing the ramped up production of big budget films based on comics, graphic novels, and books. The American Society of Cinematographers offers an analysis as to why that is, and what role the international market, namely the fast growing Chinese market, plays in how American films are made and marketed. Highly marketable under the lucrative umbrella of a franchise, American films are heavily influenced and favored by the international box office, indicating that self-distribution through platforms like VOD is more important for independent filmmakers than ever.

The film industry is just that: an industry. The main focus of studios, as evidenced by their choices of  films they produce, is to make the most profit. Film franchises offer the most return for their investment, because they exhibit stories, conventions, and heroes that audiences know and enjoy.

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