by Laura Gamse.
Seed&Spark Founder Emily Best was fundraising for a feature film when she had a moment to which most producers can relate. In an industry with over 15,000 independent films made each year, where only 1% of US releases get picked up for traditional distribution and only a fraction of those actually make any money — where do we draw the line between independent and idiotic?
Even after successfully green-lighting a film, getting a full house to watch it can be like extracting teeth if it doesn’t feature zombies or Ryan Gosling. Best decided to put two problems together to create a solution for all filmmakers in the form of Seed&Spark, a new crowdfunding and digital distribution model that puts audiences center-stage in the filmmaking process, rallying supporters to engage beyond the usual credit card transaction. Read on for Seed&Spark 101.
Now, we know NFS readers have seen a lot of new “digital revolution” platforms popping up lately, and after a while it can be hard to tell the difference between Indiegogo and Kickstarter, much less all the new kids on the block. So, we thought we would format this interview a little differently. Best tells us about Seed&Spark and explains how the platform is different from all its competitors.
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