from Business Wire.
Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, and film visionary Baz Luhrmann, today announced a partnership created to bring passion to life through innovation and technology. At the onset of this partnership is the unveiling of an exclusive short film, created by Luhrmann, which highlights his artistic inspirations and illustrates how technology has enhanced his creative process.
Samsung also announced today its official sponsorship as the exclusive technology partner at the premiere of Warner Bros. Pictures’ and Village Roadshow Pictures’ highly anticipated film adaptation of “The Great Gatsby,” in New York City on May 1, 2013.
In this short narrative film, available in the coming weeks, Luhrmann describes his lifelong journey of storytelling and filmmaking, from inspirational moments with those that have influenced him, to the role technology plays throughout his creative process. In observance of the powerful ways that technology and storytelling can change people’s lives for the better, Luhrmann previews his future collaborations with Samsung to help foster passion within future generations.
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