by S.T. VanAirsdale.
It feels like forever in hype years, but it was only last April that Google first poked at our culture’s consciousness with Project Glass. A demo reel of the tech giant’s headset, with a camera, microphone, and tiny screen perched over its user’s right eye, offered Google’s rough draft of augmented reality — a first-person POV nexus for its applications like Google+, Gtalk, Maps, YouTube and, naturally, good old-fashioned search.
Google’s latest push for Glass – emphasized in this past month’s showcases at TED and SXSW – not only refines but doubles down on Google’s vision of life as a movie. For starters, it looks like a movie, with its glossy, colorful, hyperconnected tableaux unfurling over a stirring pop soundtrack. But that’s just marketing.
Conceptually, it invites users to tuck into the growing post-cinema world where filmmaking and filmgoing are practically one in the same – where the images one creates by simply pressing “record” are framed in a live, shareable exchange. In its self-contained way, it joins the 21st-century notion that everyone is a filmmaker with the more conventionally accepted truth that everyone is an audience.
Read the rest of this article from Tribeca Film.
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