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Filmmakers Say Instagram, Twitter Key to Generating Buzz at Sundance

by Jennifer Moire.

A panel of filmmakers at the Sundance Film Festival Saturday discussed how they used social media channels, such as Instagram and Twitter, to find an audience for their work.

The panel, “Now Playing: Two Release Models for the New World,” at the Filmmakers Lodge in Park City, UT, showcased the tales behind two previous Sundance winners, “Bones Brigade,” and “Middle of Nowhere.”

Filmmaker Finds Success in Reaching Niches with Twitter

Last year, Ava DuVernay’s film, “Middle of Nowhere,” was a big winner at Sundance.

Looking back at their campaign on Saturday, she said, “there is ‘riches in the niches’…Segmentation is not a bad thing…I don’t need a TV network to broadcast to you, with Tweetcasts, YouTube. etc.”

Read the res of this article from Social Times.

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