The value of test screening your indie film

by Peter D. Marshall

by Sheri Candler.

No amount of marketing will save a film that needs improvement. Many times I am sent films that need a few more editorial passes or maybe some reshoots to get it at the level it needs to be in order to release successfully.  Mostly these rough cuts are accompanied by a caveat from the filmmaker that this is a temp sound mix or color grade, but that isn’t really what I am looking for.

I want to know that the story doesn’t have structural problems, that the pacing isn’t flabby, that the acting is strong. Coloring and music can be easily fixed, but poor acting will make the film hard to save and no amount of clever marketing is going to work for a film that isn’t strong.  It isn’t worth spending significant time and money on marketing a title for a film that really won’t find an audience, not even on the torrent sites.

Read the rest of this article from Sheri Candler.

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