by Kira M. Newman.
Determined to help struggling independent filmmakers, Seed&Spark launched last Saturday with its crowdfunding site for indie films.
The traditional process of indie filmmaking is something akin to building a startup: many ventures are bootstrapped, fueled by free help and favors from friends. And once the product is actually ready, there’s little budget to market it.
“Because the filmmakers are so preoccupied with funding and then making the film, by the time the film is done, they’re sitting there going, ‘Oh yeah, now we need people to watch it,’” says founder and CEO Emily Best.
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