Secrets of the viral video

by Peter D. Marshall

by Sheri Candler.

Ever wonder how those big budget film trailers explode onto the internet with millions of views seemingly in hours? Is it really because the trailer is spectacular and everyone happens to be talking about it or is there something else at work?

I recently contacted Erick Brownstein of Media Needle who offer video seeding via their partner company, YTM, to find out more about how these types of services work. You may think that videos simply “go viral” on Youtube, that compelling content just attracts viewers who then happily share it. But with over 72 hours of video uploaded to Youtube EVERY MINUTE, it is highly unlikely that your video is going attract significant organic views with no help whatsoever. Every major film studio and most big brands use these seeding services to provide a high volume of views for their video campaigns for trailers and branded content.

The way YTM works is essentially via an advertising network that is connected to around 5000 premium, highly trafficked websites with advertising spaces to sell. You tell YTM what audience or category you are targeting, and they use a proprietary system called  ViewIQ to calculate about how many views you could get in a short space of time that may catapult you into trending topics (more on that in a minute).

While a minimum number of views is guaranteed, your video “ad” will also benefit from organic views (those aren’t subject to additional charges) simply by being prominently featured on these sites. They also optimize the keywords in your video’s description for search engines so it will be highly placed in organic internet searches.

Read the rest of this article from Sheri Candler.

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