by Eric Ravenscraft.
It’s been several months since the first Avengers movie was released to theaters to become the third-highest grossing movie of all time. In that time, we’ve seen the release of the Blu-Ray as well as announcements, leaks, and rumors for half of the Marvel movies that are set to come out over the next few years. If you started to get the feeling that this machine isn’t showing any signs of slowing, then you’re absolutely right.
While the Avengers always felt like it was the end of an era, it’s actually the beginning of something much bigger. As Nick Fury said “You’ve become part of a bigger universe. You just don’t know it yet.” While none of us could comprehend it at the time, what he was referring to wasn’t limited to just a few crossovers or a joint-franchise event. It’s a fundamental shift in the way movies are made.
So far it’s already been a success. The Avengers pulled in over $1.5 billion at the box-office. To say nothing of the cash that it will rake in on merchandising and other product tie-ins. It’s an incredibly high pay out on a bet that had never been successfully won before. Five movies were made prior to this year’s blockbuster that all fed directly into the plot of this new one. As if that wasn’t enough, the very first shots of The Avengers were already laying the seeds for Phase 2.
This next set of movies will provide new blueprints and frameworks for how major motion pictures are produced for years to come. How is that, you ask? Well, let me tell you.
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