In a recent blog post – Stop Making Docs – Brian Newman argued that the era of the short doc has arrived. With the web, shareable media, mobile exhibition, he argues, the longer and feature length documentaires that dominate festivals are no longer where it’s at, if the aim is to reach an audience and make an impact. His alternative, “Make me a really interesting website, that happens to have maybe 20 minutes total of video.
In 3 minute segments. Let me trade it, use it, share it, on my phone. Let it actually have an impact instead of just stroking your and your funder’s egos. Let it be interesting and aware of today’s realities. Let it be useful. Let it never play a film festival. Ever.”
The film maker who is really working this territory is Tiffany Shlain. The founder of the Webby Awards, Shlain has been developing a form of web-native filmmaking she has called “Cloud Filmmaking”. Nov 8th saw the release of her latest film, Brain Power. Shareable, on web and mobile. Here it is…
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