by Chris Atkinson.
This week, Vimeo reprinted an article from Short of the Week creators Andrew Allen and Jason Sondhi called “How We Launched Our Film Online: The Thomas Beale Cipher.” These filmmakers wanted their film to be seen by a larger audience after 8 months of festivals, where they paid a lot of money and received no interest from distributors or the industry.
But they knew they had to have a plan. They couldn’t just upload the film and hope for it to be seen. So they constructed a great strategy that can be followed by many looking to release a film online to a wider audience. Let’s take a look at what they did.