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How Transmedia Storytelling Could Revolutionize Documentary Filmmaking

by Amanda Lin Costa.

While documentary films have come a long way since 2004 when Michael Moore’s Fahrenheit 9/11 became the highest-grossing documentary of all time, paving the way for feature documentaries to carry box-office clout, they still have limited theatrical release and struggle to find homes on network television. Video on demand and streaming have increased documentaries’ exposure and allowed for audiences outside of large cities and the film festival circuit to discover them, but still, it is always an uphill battle.

And, because they’re often funded through grants or the pure sweat and tears of filmmakers, partnering with companies like HBO, Showtime, ITVS, PBS or Hollywood distributors can come as a welcome financial boost for the filmmaker as well as increase a film’s audience.

Read the rest of this article from PBS.

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