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Future of film: Making going to the movies fun again

by Mandy Griffiths.

Today Hoyts Cinemas in Australia announced they were entering the movie streaming business with Hoyts Stream, a new pay-as-you-go, multi-device video-streaming service.

Granted, streaming movies is not a new thing, even for us peeps Down Under. But the national chain gets more than 18 million cinema admissions each year, and Australia has a population of almost 23 million. Not bad, right? So why the shift?

The short answer: Hey, why not. Could make more money, and Netflix is eyeing us off.

The long answer: Because the old model of getting bums on seats and charging $20 for a Choc Top just might not work that much longer.

Read the rest of this article from Movie Hole.

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