by Marcy Medina.
Canon USA Inc. and director Ron Howard on Tuesday unveiled partnerships with Georgina Chapman, Eva Longoria, Jamie Foxx, Biz Stone and James Murphy to direct short films inspired by consumers’ photograph submissions. The shorts will be unveiled next year at what’s said to be the first photography-inspired film festival, Project Imaginat10n.
Last year, Canon and Howard launched the user-generated photo contest Project Imagina8ion in which eight photographs were selected out of 100,000 to inspire the award-winning short “When You Find Me,” directed by Howard’s daughter, actress Bryce Dallas Howard. This year’s contest will be based on 10 storytelling elements with 10 films to be produced, five by directors who will be revealed at a later date.
“We wanted to reach out to various disciplines,” said Howard. “Bryce said we had to have someone from fashion and Georgina was an obvious candidate. Maybe next year we include a choreographer, a scientist, a novelist.”
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