Hollywood Eager to Feed China’s Appetite for 3-D

by Peter D. Marshall

by Jonathan Landreth.

Zheng Huan and Tang Xiaomei, infrequent moviegoers from rural Jiangxi in southeast China, saw their first 3-D film last week while visiting the capital.

It was not James Cameron’s “Titanic 3-D,” the highest-grossing film here this year and the third highest of all time, with $153 million in ticket sales. Instead, it was a swirling martial arts fantasy, “Painted Skin II,” which Mr. Zheng said hurt his eyes but Ms. Tang said was captivating.

The two are a shade older than the 18- to 34-year-olds who made Mr. Cameron’s earlier 3-D hit, “Avatar,” the highest-grossing film in China, with $208 million in ticket sales. Hollywood is aggressively pursuing that age group now that China is the leading export market for its films in terms of box-office receipts.

Last Wednesday, Mr. Cameron’s 3-D technology company, the Cameron Pace Group, announced that it would set up shop in Tianjin, a northeastern port city, as part of a government-backed joint venture there. Last spring, Imax said it wanted to install 229 giant screens nationwide.

Read the rest of this article from NY Times.

Sign up now for your own FREE monthly subscription to “The Director’s Chair” filmmaking ezine and get the first 30 pages of my 238 page Film Directing Multi-Media Online course, “The Art and Craft of the Director Audio Seminar.”

Previous post:

Next post: