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The Most Disruptive Innovation in Filmmaking Today: DIY Audience Building

by Brian Newman.

Freddie Wong (FreddieW). Ryan Higa (NigaHiga). Jenna Marbles. Kevin Wu (KevJumba). These are four names that I can mention in conversation with almost everyone I know in the independent film business and get blank stares. They aren’t the only four names that I could mention, but to me, they are arguably the four most important names that every indie should know about, but somehow no one does (hyperbole, I know).

For those of you not already in the know, each of these folks are in the top 10 channels on YouTube, based on number of subscribers, and to make that more clear – that means they all have over 2 Million subscribers. FreddieW has over 3M and Ryan has over 5 Million. That’s just subscribers. If you look at actual viewership, Ryan’s videos have been viewed over 1.7 Billion times, yes, with a ‘B.’ Each video FreddieW makes gets an average of 4 Million views, and he also makes how-to videos of each video, which routinely get hundreds of thousands of views. The hilarious “How to Avoid Talking to People You Don’t Want to Talk To” video by Jenna Marbles has been viewed over 23 Million times.

Read the rest of this article from No Film School.

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