This article is from The New York Observer. December 10, 2008
While New York often looks to California for innovative, environmental ideas, the movie-making business that is centered in Southern California is not known for being frugal or conscious of resource constraints. The creative process dominates, and entertainment is known for excess. “A lot of waste takes place on production sites,” said Zahava Stroud, President and Co-Founder of iHollywood Forum, an industry group working to motivate the public to act more sustainably. The forum recently hosted Hollywood Goes Green, a conference to examine environmental issues facing the entertainment industry.
In this tough economic climate, the event was marketed as a way for senior media executives to operate with greater efficiency – and lower costs. That involves collaboration between business operations and technological solutions, such energy-saving server farms, video conferencing, which many companies are offering as an alternative to travel, and the use of electric cars or trucks that run on biodiesel, Stroud said. Read rest of article here.
