by Elisabeth Greenbaum Kasson.
At the forefront of one of the film narrative’s many reinventions is a next wave of software developers, gamers, filmmakers, writers and composers; a confluence of independent talent dedicated to creating entertainment which employs a variety of mediums and crosses all media platforms, in order to create immersive story experiences for the general public. Think Steve Jobs meets James Cameron, who meets Joe Papp, Wolfgang Amadeus Mozart and then Maya Deren. Together they create a multi-use, multi-purpose, story arc that can be accessed via phone, laptop, television or theater.
While Silicon Valley remains the hub of tech, crossmedia entertainment is tracking rapidly on the East Coast. The NYC Economic Development Corporation is concerned enough about crossmedia’s future business development and talent retention, that it’s teamed up with the Mayor’s Office of Media & Entertainment to create and fund a “Media Center” which will serve as the city’s hub for pioneering media, entertainment and allied technology companies to innovate, advance and grow.
The emergence of crossmedia is hardly the death knell of film. It’s just another necessary step in the evolution of entertainment. The next generations are fully engaged in different experiences and plugged into narrative formulas that reinvent at breakneck speed. There have to be modes to meet the needs of the marketplace.
At the center of all the activity is Aina Abiodun and Mike Knowlton the respective CEO and CTO of StoryCode, a not-for-profit organization dedicated to the future of crossmedia storytelling. Their CVs are heady and their rolodexes would weigh a ton were they not digitized.
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