by Mushfiq Ahmad.
Cinema is an extraordinarily powerful medium, much more powerful than television and newspaper. Cinema has been used all over the world to engender positive social change. In our neighbouring India, the film industry has done an admirable job by promoting communal and ethnic harmony, highlighting the ways of corrupt politicians, and pointing out other social issues.
In Pakistan, however, the medium has been grossly underutilised—never utilised in fact—for the purpose. Our filmmakers have miserably failed to do justice with their job because of their lack of creativity. They have stuck to the old themes of love triangle and family revenge without bothering about several other cancerous issues.
As a nation, we need films because 70 percent of us are illiterate and few of the literates like to read. In this scenario, there is a huge cultural void in our country that has made our people unimaginative. This unimaginativeness can be cured by developing a healthy film industry. Without giving convincing movies to our people, we cannot hope to make our people creative. And creativity is what makes a nation prosperous.
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