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Hollywood says goodbye to celluloid

by Nick Allen.

In January digital projection will take over as the most common method for displaying new releases.

The last mainstream theatres in the United States will no longer use 35mm celluloid prints by the end of 2013, and across Western Europe the change will be complete by the end of 2014, according to a report by global market research company IHS Screen Digest .

Celluloid will become a curiosity in art house cinemas determined to keep traditional film going.

David Hancock, an analyst at IHS, said: “Since 1889, 35mm has been the principal film projection technology, taking movie audiences from the slapstick of the silent age, through the great musicals of the sound era, to the epoch of the summer blockbuster.”

Only two years ago digital projection was used for just 15 per cent of the world’s cinema screens. The swiftness of the cinematic digital revolution can be traced directly to the success of a single film – “Avatar” in 2009.

Read the rest of this article from Telegraph.

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