by Theresa Smith.
Two of the films which open this week – Apollo 18 and Paranormal Activity 3 – play on the concept of found footage.
That’s a film-making term which describes a method of compiling films entirely or partly from footage presented as left behind by missing or dead protagonists.
While the style goes back a while, it was The Blair Witch Project in 1999 which brought the genre to mainstream attention.
That 1999 horror film pieced together “found amateur footage” by three student filmmakers who disappeared while hiking into the Black Hills in Maryland.
The Blair Witch Project is considered by many to be the first widely released film marketed online in a campaign that made out that the footage was real.
There were several other films post BWP, but the next most successful commercial was Paranormal Activity in 2007.
Read the rest of this article from ToNight.
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