by Nic Baisley.
The art of self promotion is a tricky thing. Take it too far and you can come off as egotistical, and leaning too far in the other direction will leave you toiling in obscurity. There is a fine line between “I think you might be interested in what I have to say” and “look at me, look at me, look at me”. So what can filmmakers do to build and attract the right audiences for their projects?
The term “right” is used because, while having hundreds or thousands of people supporting your career with words is a wonderful thing, having an audience that will actually put up hard-earned cash at the zero hour is another thing completely.
In the world of independent film, or to be exact, ESPECIALLY in the world of indie film, the community-at-large is very supportive of each other’s projects. One look at crowdfunding sites like Kickstarter and IndieGoGo are great examples of filmmakers passing the buck from one project to another to help get each person’s respective films made.
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