The magnetic effect of India`s culture and cinema will continue to draw the Western world, says veteran actor Anupam Kher, who has reached out to the domestic and international market through several crossover projects in the last three decades.
“India is now considered an economic cultural hub. We have a lot to offer to the West in terms of cinema and also on a personal level. The richness and colour of our culture have a magnetic effect on them. So it is very important to keep the Indian flavour alive, especially through crossover projects,” Anupam, 56, told IANS in an interview.
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