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Steve Jobs: the CEO as auteur

by Ajit Balakrishnan.

Steve Jobs, co-founder, visionary and CEO of Apple, whose creations much of the word craves, left centre stage in August this year. He is only 56. His 142-word resignation letter was as minimalist as the design of Apple products. It read: “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.”

News items about retiring CEOs feature almost daily nowadays and I, for one, barely look at them. But I must confess to shedding a silent tear when I read about this one.

A kaleidoscope of images flashed through my mind: the TV commercial that introduced the first Macintosh; the unveiling of the iPod in 2001 that inaugurated the era of gadgets connected to the Internet; the 2007 launch of the iPhone instantly rendering all other mobile phones obsolete; and, most of all, Mr Jobs’ moving speech at Stanford in 2005.

Read the rest of this article from Business Standard.

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