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Hollywood finds rich revenues in India’s regional tongues

by Robin Pagnament.

HOLLYWOOD studios have started making films in India’s regional languages as part of an attempt to tap into more than $1 billion in annual revenues from new audiences.

Already a big player in Bollywood, Fox is set this week to release its first film in Tamil, a South Indian language with 65 million native speakers.

The film, a romantic comedy titled Engeyum Eppothum (“everywhere all the time”) featuring the Tamil star Anjali, is the latest sign of growing international interest in India’s regional language film business, which also includes films made for the Telugu and Bengali markets.

Put together, they gross an estimated $US1.1bn ($1bn) a year, compared with $US813 million for Hindi language films.

Read the rest of this article from The Australian.

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