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Hollywood to blame for slide in 3D profits

by Ben Child.

It has been one of the most remarkable developments in Hollywood – the transformation of 3D technology from an 80s relic to the forefront of 21st-century blockbuster film-making. But with a number of recent high-profile films having delivered poor results for screenings in the format, one of Hollywood’s most powerful figures has expressed anger at the way he says the industry has mishandled the potential of the medium.

In a new interview, Jeffrey Katzenberg, CEO of 3D powerhouse DreamWorks Animation, said Hollywood only had itself to blame after it was revealed that more US film goers have been choosing to see the new Pirates of the Caribbean and Kung Fu Panda films in 2D, breaking a previously unbroken rule that 3D screenings always deliver higher box-office yields.

Read the rest of this article from the Guardian.

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