This article was written by Barry Steele.
For years, we have been screaming out at Hollywood that big budget effects do not a great movie make. CGI heavy movies though do tend to make a big noise at the box office, so can be considered very effective. The likes of Transformers: Revenge of the Fallen have championed big computer animated set pieces at the expense of competent acting and coherent plot, and continue to get away with it.
The sizable budget usually extends to a big marketing push, which seems to be half the battle for box office success these days. We now seem to have reached a new level however. Skyline had the expensive looking effects, but didn’t even have the marketing push behind it. Consequently, it failed.
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