This article was written by Aaron Rose.
There’s plenty of truth to the old adage “if you want something done right, you have to do it yourself” when looking at how an individual’s behavior needs to shift in order to incur change. In this instance, it was a collaborative project between Incase and Aaron Rose, an artist, film director, curator, and writer. Rose, a fixture in the street art community and former gallery owner of the Alleged Gallery in New York City, which was responsible for catapulting the careers of several contemporary artists, graphic designers, and film directors.
The movement chronicled in the Rose directed film, Beautiful Losers, is also present in this Incase project because Rose challenged himself to make something out of nothing like his film subjects and in the process pushes the boundaries of film making. At its core, the concept reveals the possibilities of travelling light. There’s no crew. It’s simply a director, city streets, and a camera (an iPhone 4) which in itself defies traditional methods of film production. The final product is street storytelling.
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