This article was written for Film Industry Network.
According to James Cameron, raising the issues of the environment through filmmaking is a responsible thing to do. The Avatar director, who was awarded at the annual Environmental Association in Los Angeles for his green contribution raised the social consequences of advocating a greener world.
Although the film ‘Avatar’, the world’s biggest box office smash had an environmental theme behind its creation, the actual process of making the film might not have been as green as one should like.
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