This article was written by Simon Pulman.
I’m going to assume for the purposes at this article that you have read Think Outside The Box Office, and are familiar with the principles presented within. I don’t think an artist of any kind should proceed with a project without at least reading and considering Jon’s ideas. We’re moving towards an age where personal branding and fan engagement will become increasingly important strategies in differentiating yourself from the crowd.
Read the rest of this article from Jon Reiss.
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