This article was written by Jaskiran Kapoor.
“When filmmaker Onirban sat down to sort out his finances for his latest film I Am, he realised he was falling short of money. It was a bold film and not many producers were eager to invest. “That’s when I put up my film’s post on Facebook, and in no time we had money pouring in,” he says.
All donations and cheques were received via Facebook and the film was wrapped up in time. “It is one of the first films in India to be crowd-sourced,” says Onir, adding how he and his team requested users of Facebook and Twitter to be ‘co-owners’ in their venture, in the process evolving a novel model of financing movies.”
Read the rest of this article from Indian Express.