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An Experiment In Transmedia: Fox Show To Be Viewed On iPad Before TV

This article was written by Paloma Vazquez.

“In an effort to generate excitement for a new series, Fox will be offering the entire first episode of its new series Lone Star – in advance of the series premiere – to some Vanity Fair readers, cruise line passengers, hotel guests and iPad owners. Contrary to previous logic, Fox learned that previewing a series before its official premiere date would not cannibalize the television audience subsequently measured by Nielsen.”

Read the rest of this article from PSFK.

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