This article was written by Richard Verrier.
“Screenwriter David Steinberg was invited last fall by a producer to pitch his idea for a rewrite of a “high-concept comedy” about an adult slacker for a major studio.
Steinberg figured he had a good shot at the assignment with credits like “American Pie 2” under his belt, even though he heard there were many other writers competing for the opening.
After an initial meeting, the producer asked him to prepare a more detailed proposal, known as a “beat sheet,” outlining each scene and character. Steinberg reworked four drafts of his pitch and met with other producers, each one offering a different take while praising him for a “great job.”
Normally, jumping through all those hoops signaled he had the job in the bag. Not this time. Steinberg was vacationing with his family in Aruba over the winter holiday when his agent e-mailed him that the studio picked another writer.”
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