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Case Study: Film about YouTube becomes a YouTube-distribution pioneer

This article was written by Edward J Delaney.

When Ester Brym decided to make her first documentary, she decided to do it on the subject of YouTube, and when she finished it, she decided to distribute it on YouTube – but not for free.

“Butterflies,” which focuses on some YouTube stars who have built fame and some fortune on the free video-distribution site is now the first feature film to actually be for rental under YouTube’s new pay option.

Charging $4.99 for 24 hours’ access to the 70-minute film, “Butterflies” has gotten (as of April 12) 3,091 views. Under the YouTube arrangement, the filmmaker receives half of that payment.”

Read the rest of this article from Documentary Tech.

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