Promoting a Film Festival for the Long Tail: a Digital Marketing Case Study
Mar 9th, 2010 by Peter D. Marshall
This article was written for Best Social Media Marketing Tips.
“Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested audience.
Like any dynamic art form, film is forever changing. New digital media have placed unknown independent artists on the same playing field as their more established, commercially-backed counterparts. Moreover, as access to cyberspace has become more universal, reaching the right audience has never been so easy.’
Read the rest of this article from Best Social Media Marketing Tips.
