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The Importance of Contingencies in Film Marketing

This article was written by Patty Fantasia.

“The film short I’m co-producing “Accused” is now in post production and during the editing process I’ve been putting together a marketing plan for promotion, audience building and defining our goals for the project.  One thing that has become apparent to me is the need for structuring a “things to do list” in such a way that the basics are locked down, while leaving room for contingencies.  In addition,  we  have been discussing the most effective way in which we can use this production “as a means of advertising”, the way that Thomas Mai suggested during my chat with him.”

Read the rest of this article from Filmmakers Notebook.

The Ten Commandments of Filmmaking
How to Work (and Survive) in the
Film and Television Industry

by Peter D. Marshall

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