This article was written by Angelo Bell.
“Today I spent several hours doing marketing. You know, that fun stuff where you try to find a nice mix of self-promotion and information so that recipients don’t immediately tune out.
As an indie filmmaker, the team of ME, it’s important to manage these tasks as if one were in production, on set, directing. It’s tough, and tedious — it can even be boring if one repeats the same mundane tasks over and over again. But when a filmmaker is in the process of assembling a team he/she do everything he possible can on his/her own. This is particularly true when money (i.e. the budget) is almost nonexistent.
Most people don’t know this about me but I come from a long and deep history working for public relations companies. Porter Novelli. Ketchum. Dennis Davidson. Fischer & Partners. I know the value of PR. This history is joined with my experience with the Internet and social media (mixed with a dash of SEO). I’ve always written my own press releases. I’ve always sought after new and inventive ways to promote the work I’ve completed.”
Read the rest of this article from 1001 Positively True Stories of an Indie Filmmaker.
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It’s so important these days to assemble a competent team to delegate these tasks–the burden of marketing and promotion is a full-time endeavor for a successful campaign.
Many at the forefront of the new era of content ownership and self-distribution are stressing the need for a Producer on the project whose sole responsibility is marketing, promotion, distribution, etc. I heartedly agree, as the big guns have teams of people to perform these tasks. However a distinct advantage the little guy has over the big guns is the personal connection through personal branding and an intimate relationship with her audience and we should never downplay the essential importance of this on a daily basis.
(Miles Maker is a story author, content creator and entrepreneur whose entertainment ventures encompass three current web/tech sector megatrends: mobile, social, and real-time at @milesmaker on Twitter)
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