This article was written by Luci Temple.
“Crowd sourcing is an innovative business model being applied to several indie filmmaker projects.
Perhaps the most publicised and obviously successful case is that of The Age of Stupid. This documentary project on global warming has raised over $1.2 million via crowd funding, and also used crowd sourcing to distribute and exhibit it around the world.
The filmmakers are passionate about the topic matter, and connected with a global online crowd of people who are equally passionate about the issue. This crowd of people were happy to donate to the project, or buy shares in the film, and in return they were kept in the loop as the project progressed and received a variety of benefits – from a “thanks” on the website through to a slice of profit share depending on their commitment.”
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