This article was written by Jerome Courshon.
“This has become a common topic of conversation in the world of distribution for Directors and Producers.
There are several reasons for this, among them: a) More filmmakers are doing this and getting press, such as the “Four Eyed Monsters” team, as well as John Sayles with his last movie, “Honeydripper”; and b) More filmmakers are realizing that to stand out from the crowd of thousands of movies vying for distribution when looking for a DVD and other deals, this is one way to do that.
To be able to say your movie had a theatrical release, and you achieved box office numbers of ‘x’ per week, this can do a lot for one’s “pedigree.” There’s also the chance that your movie may make some real money at the box office.’
Read this article from Secrets to Distribution.
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